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Disney World Rolls Out Facial Recognition Tech At Magic Kingdom

In an effort to help reduce the spread of COVID 19 and limit physical contact, Disney is testing a new software that will scan visitors’ faces and assign the image a unique number associated with admission into the park. 

Visitors will have the chance to opt into this testing phase which is currently running until April 23. According to the officials, the information and photos taken during this testing phase will be deleted after the end of the trial. Information collected from this test will not be shared with third parties.  

“At Walt Disney World Resort, we’re always looking for innovative and convenient ways to improve our guests’ experience—especially as we navigate the impact of COVID-19. With the future in mind and the shift in focus to more touchless experiences, we’re conducting a limited 30-day test using facial recognition technology,” said Disney.

The move follows their recent MagicMobile service, which allows visitors to use their smart devices for theme park entry. Using a Disney MagicMobile pass as created through the My Disney Experience app, guests can access hotel room doors using only their smartphone devices. The first phase of this service was available exclusively to Apple devices. 

According to their website, Disney World has already begun to designate special lanes for facial recognition, so that guests may choose whether or not to opt into this experience. Check out what visitors can expect when using facial recognition software trial below: 

Step 1: Enter the Facial Recognition Technology Test Lane

When you’re ready to enter the park, simply enter the lane designated for the test program.

Step 2: Remove Accessories, But Keep Your Face Covering in Place

Please take off any hats, visors or sunglasses before you approach the facial recognition test zone. Your face covering must remain on at all times.

Step 3: Face the Camera

Once in the facial recognition test zone, stand facing the camera and then position your valid park admission or MagicBand close to the scanner to activate the technology. The technology will capture an image, which will be converted into a unique number that will be associated with your valid ticket media.

You’re all set!

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